Perfume Genius - Lookout Lookout by Patrick Sher.
This music video was created for the band Perfume Genius but at the same time has a beautiful artistic feel to the video. Almost along the lines of the new fashion style film campaigns that are everywhere at the moment. As I have been researching so far I have come across a lot of videos that are not mainstream and therefore can do whatever they please. I had never heard of Perfume Genius and when I came across this video on the Wonderland tv blog I immediately saw the distinct emotion running through not only the music but the footage they have shot and chosen for the video. The image itself is very dark which I think matches the mood of the music very well. The artist in the shot doesn't look straight at the camera which you find in music videos. This very small technique has a huge impact on the emotion you can feel coming through the artist. He appears lost and melancholy which, if you listen to the lyrics, he is. I am a huge fan of the way the camera lens focuses in and out, again it feels as if the camera is reflecting what the music means; you know you are missing something. I love this impact and beauty of this video due to the melancholy theme that runs throughout. IT has made me realise how important and effective the right music can be in a piece of footage.