In the link above you find a video for a Winter/Fall menswear collection by Flippa K. I love the way the models are so still. They are alomst like still photographs whilst they present the clothes to the public. This again creates the illusion of stillness in the video which makes me want to see them move. This kind of enchantment is such a good way to advertise as it keeps you interested in what you are watching, examining every aspect of the video. It treads on the fine line between still imagery and movement.
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